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avatar for David Magrini

David Magrini

Real Chemistry
Group President, Integrated Solutions
David Magrini is the President, Global CRM and Marketing Solutions at Real Chemistry and a member of the Executive Leadership team. In this role, David is responsible for developing a capability and accompanying solutions for a scalable CRM offering that will support healthcare clients, supporting the growth of our digital paid media & performance marketing capabilities, leading client relationships with priority clients who directly buy these services from Real Chemistry (media, CRM, digital), and also supporting M&A through due diligence and integration of add-ons in the technology, digital, media, and analytics space.

Prior to joining Real Chemistry in 3Q20, David led the Merkle Health practice for 10 years, growing the business into a Top 15 Healthcare Agency in the US and expanding its client base across the global pharma, payer and Provider landscapes. Previous to Merkle, he led the individual acquisition marketing efforts for Prudential Retirement plans for two years, and spent the previous five years as Head of Consumer Marketing for Aetna in the Medicare and Individual marketplace. David’s vast CRM experience also includes 20 + years of agency services, working with brands like Anthem, MassMutual, CIGNA, BlackRock, Nationwide, Lowe’s, 3M, and General Electric. In addition, David has led client relationships at Dell, L’Oreal, Humana, AbbVie, Sanofi and The Hartford.