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Brian Cantwell

Bayer US Pharmaceuticals
Vice President, Digital Strategy
Brian Cantwell is Vice President, Digital Strategy for Bayer Pharma, where he is responsible for digital strategy, capabilities, and operations in the US. Brian has made a career out of digital transformation in the biopharma industry, executing digital strategies that improve business results and deliver better customer experiences. Prior to Bayer, Brian spent six years at Biogen building a digital team from the ground up within the US Organization. As head of an 18-person digital team, Brian increased digital promotion contribution to impactable sales by 9x, generated 10:1 average ROI for digital channels, doubled the volume of digital tactics, and improved the efficiency of digital channel operations and digital media partnerships.
Before moving to industry, Brian spent a decade consulting with Accenture, where he helped grow their interactive practice and led the digital transformation efforts at two large pharmaceutical companies. Brian earned an MBA from MIT Sloan with a focus on Entrepreneurship & Innovation, and a BA from Harvard University in History. Brian lives in Waban, Massachusetts with his wife and two children.